IMAR Partners visits the GPs near you every month, on a list you approve, so when a patient needs your kind of care, they know who to send. A plan built around your goals. A report you can check. No commission.
0%of GPs named a specialist visiting the practice as the top factor in changing who they refer to
Every monthEvery GP on your list is visited, so you stay front of mind.
Most GPs don't go looking for a specialist. They use the network they've built and ask colleagues down the corridor. A listing can get you found. It doesn't get you remembered.
of GPs find a specialist through the network they've already built
also ask other GPs in their own practice
review directories to find a specialist
Habit runs deep. A GP can keep sending patients to the usual specialist even after a patient asks for someone else. Changing that takes more than one visit.
Reception doesn't refer. Practice managers don't refer. The GP does. Getting a real conversation with that person, month after month, is hard for you or your team to do. It's a professional skill, and it's what we do.
The more often a GP hears from you, the more familiar you become, and GPs send patients to the specialists they know. That's why we visit the same GPs every month, not more GPs once.
A 30-minute consultation to understand your practice, your patients and what you want to grow.
We build a list of the GPs most likely to see your kind of patients. You approve it before anything starts, and the list stays fixed so every GP on it is visited consistently.
Our reps meet each GP face to face for about 5 to 10 minutes, share what you treat and how to refer, and leave your approved materials behind.
We keep showing up every month, follow up with the GPs who say yes in words you approve, and report back on every visit.
Private hospital groups and pharmaceutical companies already pay teams to visit GPs again and again. IMAR gives an individual specialist the same thing.
Our strategy in action: reach the decision maker, in person.
A Sydney GP knew of a specialist we work with but had never sent them a patient. Patients elsewhere were waiting 6 to 9 months.
Our rep went in person and waited 1.5 hours, with no appointment, to reach the GP himself. The GP gave him an hour.
The GP tried one patient, the visit went well, and the GP asked us for more resources. In four months, one GP sent 14 referrals.
One example. Not typical, and not a promise.
GP outreach works where a GP's recommendation is part of how patients reach you. It doesn't suit every practice, and we'd rather tell you before you pay.
Not sure which side you're on? That's what the consultation is for.
Tell us where you want your practice to grow. We listen, then recommend the strategy that gets you there: which GPs, how far, and how we reach them.
A 30-minute consultation on your referral goals: where your patients come from now, where you want them to come from, and whether GP visits are the way to get there. You get our honest view, with or without IMAR.
Prefer email? Write to hello@imarpartners.com.au.
In two ways. The first is activity, which we commit to: every GP on your list is visited every month, and you get a report of each visit (the date, the GP, how long we talked, what we discussed and any contact details collected).
The second is referrals, which you track. You send us a short monthly list of first referrals from GPs on your list. We don't report on revenue or return on investment.
It depends on the size and reach of your campaign. There's no standard package. After a consultation we recommend what's optimal for your goals, then give you a fixed monthly fee based on how many GPs you want reached.
Campaigns run for a minimum term, usually six months, and we recommend longer. Some GPs refer after one visit and others take several, and we can't predict which. The term gives the work a fair chance.
We plan your area and book our reps for the full term, which is why the term is paid upfront before work begins.
We don't publish client names, to protect their privacy. IMAR applies the visiting model our founder used for three years selling to GPs for a pharmaceutical company. The example above is the one we can share.
Campaigns are built around where you want referrals to come from: a cluster of neighbouring suburbs, your wider area, or a whole Local Health District. We have field reps in Australia's major cities.
Rural visits, and campaigns across several districts, can be arranged. Ask us.
It doesn't. The GP makes the referral. What we do is make sure the GP knows who you are, what you treat, how to refer to you and how soon you can see patients. After enough short, regular visits, you're the name they think of when a suitable patient is in front of them.
The first referral from a GP is the milestone that matters. That is when the habit starts.
One referral isn't a habit yet. Every GP on your list is visited each month, so a GP who has referred once keeps hearing from you and keeps you in mind.
No to both. We can't guarantee referrals, patients or revenue, because GPs make their own clinical decisions. What we commit to is the activity: every GP on your list, every month, with a credit if we miss. A trial isn't possible, because the work only has an effect through repeated visits over months.
Some GPs refer after one visit and others after several, and we can't say when. That is why campaigns run for a minimum term, and why the first conversation is about fit. We can't guarantee referrals, and a lack of referrals during the minimum term isn't grounds for a refund.
Possibly. A handful of regular GP referrers can fill a practice with limited capacity. Most GPs on any list will rarely see patients like yours, so we build the list wide enough to find the few who do.
The consultation works out whether the numbers make sense for you.
No GP is ever paid, given a gift or offered a benefit in exchange for referrals. The only payment linked to referrals is an optional first-referral bonus. You pay it to IMAR, never to a GP, and IMAR takes no commission and no share of patient fees.
Because that bonus is linked to referrals, ask your own adviser whether it suits your professional obligations. We can't give legal advice.
IMAR doesn't give legal or regulatory advice, so we won't tell you it is "Ahpra compliant". What we do: use only the messages and materials you approve, make no clinical claims beyond them, offer GPs nothing in exchange for referrals, message people only with consent and with an unsubscribe option, and never ask for patient details.
Your materials must meet Ahpra's advertising rules, and that is your responsibility. We can decline material that looks unlawful or misleading.
It can, if you have availability GPs can't find locally. Telehealth alone doesn't shorten waits, because it still uses the specialist's time. A GP who knows your availability is shorter has a reason to refer to you.
If your availability isn't shorter, GP visits won't change that.
They could try. Reception is the first gate, and reaching the GP themselves, month after month, for a short and useful conversation is a full-time job. Your practice manager already has a practice to run. Our reps visit GPs full-time.
In-person has the higher impact, because the GP puts a face to your name. Choose it if you want the strongest push in your area.
Virtual is cheaper and wider. We call and email each practice's manager and staff, get your materials into the practice and ask for contact details, but we speak with staff, not every GP. Choose it if the budget is tight or you want wider coverage.
Your key messages, approved printed materials (a brochure at minimum), how GPs refer to you, answers to common GP questions, and a short monthly update on referrals. Our reps speak only to your approved messages, so your voice stays yours.
We don't design or print materials, run events or manage referrals once they arrive.